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Similar to financial options, we define and explain the parameters that we need to estimate and include in the valuation models Black-Scholes or binomial. The concrete steps taken in the application of these models are shown in a case study dwelling on the valuation of the deferred investment option for a ceramic tile manufacturing facility. Besides the estimation of the option value and its interpretation, we have joined a sensitivity analysis of the value estimation, based on the main parameters volatility and maturitythus making it possible to identify the optimal moment to exercise the option, to carry out the project and enter the market.

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